Measure visibility in AI Overviews

Google can place them above, below, or within the AI Overview panel itself, so a paid module can sit inside the summary a reader is already reading rather than beside it.

Search, Shopping and Performance Max campaigns are eligible wherever AI Overviews are available. There is no separate AI Overview campaign type to create.

Neither. Google does not let advertisers target AI Overview placements directly or exclude them, so an eligible campaign can serve there whether or not that was the intent.

No. Google excludes sensitive verticals, healthcare and politics among them, so a regulated advertiser may not see these placements at all.

There is no separate AI Overview campaign or budget. Placements are served from the Search, Shopping and Performance Max campaigns you already run.

An AI Overview compresses the result page, and a paid module inside it takes space organic links used to hold. Tracking organic presence and paid placement together is the only way to tell a ranking problem from a layout one.

How often an AI Overview appears for your priority queries, how often a paid module sits inside it, and which competitors hold that space. Those three tell you whether the surface is worth defending before you spend on it.

Not yet. ChatGPT Ads is live and connected through the OpenAI Ads API. AI Overviews tracking is still ahead of us, and this page documents the ground work before the product arrives. The newsletter below is where that change will be announced.